"Quite often people say because we’re a plc we can’t look after farmers, but we don’t have any choice. We need milk to make our product so we’ve got to be fair on the farmers and we’ve worked very hard over the last two or three years to try and demonstrate that.

"We still take very seriously our role in the countryside and the role we play in trying to make sure that the dairy industry is viable from a farming point of view."

Read full interview here: http://www.dailymail.co.uk/money/news/article-2456177/Dairy-Crest-boss-Mark-Allen-calmed-rural-crisis.html#ixzz2hggt8eCJ