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Dairy Crest expands Cathedral City Minis snacking range

24/04/2015

Dairy Crest is pleased to announce an extension of the Cathedral City Minis snacking range with the addition of Cathedral City Mild and Cathedral City Mature Lighter variants.  Available from late April, each net of Cathedral City Minis Mild and Minis Mature Lighter will include six 20g pieces of the Nation’s favourite cheese1; perfectly sized for lunchboxes or any-time snacking.

Cathedral City Minis Mild and Minis Mature Lighter have been developed to capitalise on the increasing popularity of adult cheese snacking which has seen the segment grow by 8.2% in the last year1. Cathedral City Minis Mild offers a snacking cheese with broad appeal for the whole family, thanks to its smooth and creamy taste profile, while the launch of Cathedral City Minis Mature Lighter aims to capitalise on the consumer health trend for lighter cheese which has seen reduced fat cheese grow to £296m1. With 30% less fat than standard Cheddar2, Cathedral City Mature Lighter makes a nutritious savoury snack alternative for those trying to follow a healthier lifestyle.

Elaine Mc Cague, Cathedral City Marketing Manager says:

“We are absolutely delighted to be launching our popular Cathedral City Mild and Cathedral City Mature Lighter products into the Minis snacking range. Both Minis Mild and Minis Mature Lighter are high in protein and are a source of calcium , making them a nutritious weekly staple for lunchboxes and convenient snacking.”

It is hoped that Cathedral City Minis Mild and Minis Mature Lighter will deliver variety to dairy adult snacking and bring new consumers into the category.

Cathedral City Minis Mild and Mature Lighter will launch into Asda from 27th April, rolling out to further retailers in the coming months. The Cathedral City Minis brand has a current worth of £2.6m1.